- Award given to Lotus for having “revolutionised and disrupted its
sector” during the last year.
- Ongoing enhancements to the brand, including new corporate identity and
‘For the Drivers’ tagline, singled out for praise
- Lotus CEO Phil Popham paid tribute to employees working tirelessly to
take the brand to new levels of success
Lotus has won the prestigious ‘Luxury Brand of the Year’ award at the annual
Luxury Briefing Awards 2019. The car maker was honoured at a gala ceremony
staged at The Savoy, London in front of more than 350 VIP guests.
Founded in 1996, Luxury Briefing provides industry reports, analysis and expert
opinion across all sectors of the luxury industry. ‘Luxury Brand of the Year’ is
one of the top awards and chosen by the organisation’s board of directors. In
selecting Lotus, Sir Eric Peacock, Chairman of Luxury Briefing, said Lotus has
“revolutionised and disrupted its sector by blowing away all boundaries and
limitations with an energetic burst of innovation and repositioning”.
Praise was given for ongoing enhancements to the Lotus brand, which to date have
included a new corporate identity, new ‘For the Drivers’ brand tag line, and a
complete overhaul of its digital presence. Sir Eric acknowledged Lotus’
commitment to top-level motorsport through the Evora GT4 Concept, the Premier
League football partnership with Norwich City, and a collaboration on elite
cycling performance through the expanding Lotus Engineering consultancy.
However, what excited the Luxury Briefing team most was the launch of the
all-electric Lotus Evija hypercar. Sir Eric called it “a game-changer of a new
car” which had raised the brand’s global profile massively. It marks the start
of an ambitious and exciting new product plan that will grow the brand over the
next decade.
Phil Popham, CEO, Lotus cars, collected the award and commented: “We are a
performance car company with bold ambitions for the future, so to be recognised
and honoured as a luxury brand at this stage of our journey is a fantastic
achievement. This award is for everyone in the Lotus family around the world who
is working tirelessly to grow our brand and achieve new levels of success. I’m
confident it will the first of many from outside the automotive sector.”
Other brands recognised at the awards include Princess Yachts, Hennessey XO,
Selfridges, Fortnum & Mason, Timothy Oulton, Creed Boutique, Aston Martin and
Bentley.
Images and text copyright Group Lotus PLC
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