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8 November 2011
Group Lotus takes on the Chinese market as Lotus China officially opens it’s doors in Beijing
Last week saw a major milestone event in Group
Lotus’ history as the first Lotus showroom in
China was declared officially open for business.
The formal opening ceremony at the showroom in
Beijing was overseen by senior representatives
of Group Lotus and Lotus China alongside Clive
Chapman, the son of Lotus Founder Colin Chapman.
China-based sports car enthusiasts had their appetites for the Lotus brand whetted with the first public unveiling of the Evora GTE Road Car and the F1-inspired customer race car, the T125 before being introduced to the rest of the current Lotus line-up. The Beijing Showroom features six models, the Elise R, Elise SC, Evora, Evora IPS, Exige S 240 and the Exige S 260.
Speaking at the launch Li-Chen Zhang,
President and CEO of Lotus China said: "This is
the first showroom that the Lotus brand has set
up in China since entering the Chinese market on
June 15 and it’s a very proud day for all of us
who believe so strongly in the brand. We truly
believe that the Chinese market will completely
embrace the Lotus philosophy of performance
through lightweight and innovation through
clever design – we sold around 300 units before
we even opened the showroom so the initial
interest and orders put forward indicate that
our faith in the brand is well placed."