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Dany Bahar
joins Lotus as Chief Executive Officer
Dany T. Bahar has been appointed as the
new CEO of Group Lotus effective 1st
October 2009, replacing Michael J.
Kimberley, who retired in July.
Prior to this appointment, Dany Bahar
was Senior Vice President, Commercial &
Brand for Ferrari SpA where he was
responsible for worldwide road car sales
and after sales business, overall road
car and F1 marketing activities,
licensing, and merchandising business.
Before joining Ferrari SpA, Dany Bahar
was the Head of Corporate Projects
Business in Red Bull GmbH. He was
responsible for the overall corporate
project business development, with
emphasis on diversifying the business
such as setting up their F1 strategy
with Red Bull Racing and Scuderia Toro
Rosso and the US based Nascar Team
operations, acquiring football clubs in
Salzburg, New York and Ghana for
commercial purposes.
On his appointment, Dany Bahar said, “I
am looking forward to taking on the
challenges as CEO of this legendary and
iconic company with a peerless
motorsport history. Lotus has a
worldwide reputation for innovative
engineering and superb sportscars that
lead the world in efficiency, design and
dynamics. With the recent launch of the
award-winning Evora, there is proof that
Lotus is better placed than many to
capitalise on the rapidly changing
automotive market. I can’t wait to get
my plans underway in October.”
In welcoming Dany Bahar, Dato’ Mohd
Nadzmi Mohd Salleh, the Chairman of
Lotus Group, stated “With Dany’s track
record in motorsports and Ferrari, we
strongly believe that we have found the
right CEO to enhance the Lotus image,
brand and reputation as a world class
sportscar and engineering company. With
a strong management team already in
place, we are confident this objective
can be attained.”
Dany Bahar, a Swiss National, holds an
MBA and is married with two children.
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