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Lotus Cars Limited, the sportscar subsidiary of
Group Lotus plc is delighted to announce a
marketing co-operation agreement with the car
hire company Hertz Italiana and to supply Lotus
cars for its rental business in Italy.
Now driving enthusiasts, fans of the Lotus brand
and those who want to drive cars from one of the
finest sportscar marques in the world will be
able to hire a Lotus Elise directly from Hertz
Italiana S.p.A.
Lotus Elise SC sportscars will be available to
hire from key Hertz centres throughout Italy
from middle of July.
Mr. Michael J. Kimberley, Chief Executive
Officer of Group Lotus plc, commented, “I am
delighted that Lotus Cars has entered into this
agreement with Hertz, giving us the opportunity
to make our stunning world class sportscars
available to the rental market. The iconic and
multi award winning Lotus Elise and the stunning
Lotus Exige are the perfect fun rental cars for
those who desire exclusive and high performance
motoring.“
Mr. Andrea Manni, director of the official Lotus
dealer, ‘Lotus Rome’ said, "For many, to drive a
Lotus is to fulfill a lifelong dream and now,
thanks to Lotus and Hertz Italiana S.p.A. this
dream can be realised for a longer period than
just a quick test drive at a Lotus dealer. We
expect some drivers who hire an Elise or Exige
from Hertz Italiana S.p.A to visit a Lotus
dealership afterwards, as once you have
experienced the exciting and adrenaline fueled
capabilities of a Lotus, there is no turning
back!”
Ing. Giuseppe Caminiti, Fleet Director for Hertz
Italiana said: “We launched the Hertz Fun
Collection last year to give our customers the
possibility to drive the cars they have always
dreamt of driving. The Lotus Elise SC is one of
these dream cars and by including it in the
Hertz’s Fun Collection our customers have an
opportunity to drive a real sportscar. We are
honoured to be able to work with Lotus and are
delighted that Lotus has created personalised
versions of the Elise SC especially for Hertz.“
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