21th December 2004
THE LOTUS ELISE 111R WINS THE SPORT AUTO AWARD 2004 IN GERMANY
The Lotus Elise 111R has won the Sport Auto (Germany) Magazine award
"Die sportlichsten Autos des Jahres 2004" (The Sportiest Cars of the
Year 2004), beating some of the finest sportscars on sale in Europe in
the "Roadster and Cabriolets up to EUR 60.000" category.
This year, the competition was the toughest ever in the magazine's
25 year history, with the Elise 111R beating opposition from Germany
and Japan such as the new Mercedes SLK 350, BMW Z4, Porsche Boxster
and the Honda S 2000.
Not only did the Elise 111R win its category, but the Lotus Exige came
a creditable second place in the "Coupes up to EUR 60.000" category,
reaffirming Lotus as the manufacturer of some of the finest sportscars
in the world.
Ansar Ali, General Manager Europe for Lotus Cars, received the
prestigious award from Mr Horst von Saurma-Jeltsch, Editor-in-Chief at
the recent Essen Motorshow. Mr Ali is ecstatic about the award: "This
award is a great success for Lotus and proves that in Germany, one of
the most competitive sportscar markets in the world, Lotus leads the
way for other sportscars to follow. It also reinforces Lotus'
reputation as one of the finest automotive engineering organisations
in the world."