Lotus fans select iconic blue & orange scheme for Evora 400
Social media poll via Facebook and Twitter
Highlights bespoke nature of Lotus Exclusive programme
Latest limited edition sports car celebrating 50 years at
Car fans across the world have helped the Lotus Exclusive
service by choosing one of the most famous racing colour schemes for a run of
extremely limited Evora 400 Exclusive editions.
Challenging enthusiasts to pick their preference from a selection of carefully
curated designs, penned by Lotus’ design team, the social media poll on Lotus’
Facebook, Instagram and Twitter pages, saw modern interpretations of classic
automotive colour combinations, as well as some established Lotus liveries.
The outright winner was revealed as the Blue & Orange edition, recalling the
famous racing colour scheme first seen in the 1960s, with a complementary
palette inside, setting black leather upholstery against orange contrast
The new Blue and Orange limited edition Evora 400 is the latest Lotus sports car
to help mark 2016 as the 50th anniversary since the founding of the Lotus
Factory and Headquarters in Hethel, Norfolk.
With a special paint colour and orange and white decal stripes,
the Exclusive design gave fans the opportunity to give the modern Evora 400 a
thoroughly retro look. Black forged wheels and red brake calipers complete the
car’s distinctive look.
Jean-Marc Gales, CEO of Group Lotus plc said, “Any one of the
designs in the poll would have been a worthy winner. So now that the poll has
finished and with thousands of votes cast, we have decided that the winner will
make it into production. We only plan to build 10 of these Evora 400 sports cars
in total so with their rarity, I expect them to quickly become very desirable.”
Developed by the team at Hethel, Lotus Exclusive inspires customers to further
personalise the character of their Lotus cars. With the ability to tailor to
their personal taste, it provides an alluring alternative to a standard
specification sports car.
With such limited production numbers, the blink-and-you’ll-miss-it Exclusive
edition is expected to sell quickly. However, customers can create their own,
unique Lotus through the Exclusive programme today.
The ultra-low volume edition perfectly demonstrates the appeal of Lotus
Exclusive, which offers buyers a unique ownership proposition by combining
traditional British craftsmanship with modern design. Tailoring one of Lotus’
high-performance sports cars to suit personal tastes, it offers a customised
alternative to an off-the-shelf car, covering everything from colour coding
through to race car preparation.
Jean-Marc Gales, CEO of Group Lotus plc, commented, “A Lotus is all about the
purity of the driving experience and benchmark handling and owning a Lotus is a
statement that you value design, innovation and the skills of our craftsmen and
women who hand build all Lotus sports cars in Hethel.”
About the Evora 400
As one of the most significant models in the company’s history, the Lotus Evora
400 drives home the company’s commitment to developing pure, driver-focused
Developed through Lotus’ Lightweight Laboratory, the car’s low mass of 1,395 kg
drastically enhances its performance. As a result, the Evora 400 accelerates
from 0-60 mph in just 4.1 seconds (0-100 km/h in 4.2 seconds) and continues on
to deliver a maximum speed of 186 mph (300 km/h).
Combining a lightweight revised aluminium chassis with a high-output engine, to
deliver remarkable performance, its supercharged and charge-cooled, mid-mounted
3.5-litre V6 engine produces 400 hp and 410 Nm of torque. The car’s efficient
composite body, flat-floor, rear diffuser, three-element rear wing all enhance
aerodynamics, generating significant downforce of 32 kg at 150 mph (241 mk/h).
The Lotus Evora 400 enjoys a high specification as standard, including 370 mm
composite two-piece brake discs from AP Racing, a Limited Slip Differential (LSD),
automatic air-conditioning and infotainment system with satellite navigation.
Options include automatic transmission and cruise control.
As an alternative to the 6-speed gearbox, with the torsen-type LSD as standard,
a smooth-shifting 6-speed automatic gearbox is available. With electronically
optimised up-shifts. Drivers can change gears manually via forged aluminium
paddles mounted to the steering wheel, or rely on the gearbox’s fully automatic
As befitting a hand-built car, the cabin of the Evora 400 uses the highest
quality materials, including Alcantara and leather, while the driver-orientated
layout provides ergonomically optimised controls. Very much a usable 2+2 coupe,
passenger space is improved on the previous model, with greater legroom and
wider rear seats, and the chassis revisions have increased the size of the door
aperture, making it easy to enter and exit the Evora 400.
Lotus Exclusive is available on all Lotus cars, including the new Elise Cup 250
and Exige Sport 350, and includes a full range of performance options making it
truly “made to measure”. Lotus Exclusive is available for all Lotus customers
through the Lotus dealer network.
Images copyright Group Lotus PLC