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1 August 2008

Drive the Lotus Evora at the British International Motorshow in association with Gran Turismo™ – the real driving simulator on PLAYSTATION®3

In a hi-tech twist to the unveiling, Lotus fans will find it easier to test-drive the brand new Evora than ever before, thanks to the car’s inclusion in a special demo of Gran Turismo 5 Prologue™. 


Lotus has a long-standing relationship with Polyphony, the game’s developer with Lotus cars appearing in each release of the Bafta award-winning Gran Turismo series.  Now, thanks to the new title’s unprecedented realism (enabled by the ultra-powerful PLAYSTATION®3 system), Gran Turismo drivers will find their virtual ride in the new Lotus Evora to be startlingly similar to the real thing giving Lotus fans a taster of what to expect before the Evora is available to test-drive for real in Spring 2009.
 
Polyphony’s digital model of the Lotus Evora was unveiled simultaneously with the car at the British International Motorshow in London last week and fans can try their hand at the game via a demo pod situated on the Lotus stand for the duration of the show.
 
Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join forces with Sony Computer Entertainment and Polyphony once again on such a special occasion for Lotus.  The Launch of the Lotus Evora is a milestone for us and represents a new and exciting phase of our development.   I’d like to thank the Gran Turismo team for organising this outstanding addition to our exhibit at the British International Motorshow and hope guests enjoy the first ride in our Evora, albeit a virtual one.”
 
Guests to the Lotus stand at London’s Excel exhibition centre will be able to navigate an Evora on the new London city circuit which was recently introduced to the GT series with the release of Gran Turismo 5 Prologue.  The London city circuit takes in some of the city’s most popular landmarks including Piccadilly Circus, Shaftesbury Avenue, Charing Cross, the National Portrait Gallery and Trafalgar Square.