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In a hi-tech twist to the unveiling, Lotus fans will find it
easier to test-drive the brand new Evora than ever before, thanks to
the car’s inclusion in a special demo of Gran Turismo 5 Prologue™.
Lotus has a long-standing relationship with Polyphony, the game’s
developer with Lotus cars appearing in each release of the Bafta
award-winning Gran Turismo series. Now, thanks to the new title’s
unprecedented realism (enabled by the ultra-powerful PLAYSTATION®3
system), Gran Turismo drivers will find their virtual ride in the
new Lotus Evora to be startlingly similar to the real thing giving
Lotus fans a taster of what to expect before the Evora is available
to test-drive for real in Spring 2009.
Polyphony’s digital model of the Lotus Evora was unveiled
simultaneously with the car at the British International Motorshow
in London last week and fans can try their hand at the game via a
demo pod situated on the Lotus stand for the duration of the show.
Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join
forces with Sony Computer Entertainment and Polyphony once again on
such a special occasion for Lotus. The Launch of the Lotus Evora is
a milestone for us and represents a new and exciting phase of our
development. I’d like to thank the Gran Turismo team for
organising this outstanding addition to our exhibit at the British
International Motorshow and hope guests enjoy the first ride in our
Evora, albeit a virtual one.”
Guests to the Lotus stand at London’s Excel exhibition centre will
be able to navigate an Evora on the new London city circuit which
was recently introduced to the GT series with the release of Gran
Turismo 5 Prologue. The London city circuit takes in some of the
city’s most popular landmarks including Piccadilly Circus,
Shaftesbury Avenue, Charing Cross, the National Portrait Gallery and
Trafalgar Square.
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