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Tailor made Lotus cars to individual
customer requirements
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Created by the Lotus Design team & available
for both new and pre-owned cars
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Exciting interior and exterior options, from
subtle details to extensive personalisation
Letting Lotus owners set the tone, the new
personalisation service Lotus Exclusive offers sports car fans a
unique ownership proposition. Combining traditional British
craftsmanship with modern design and exhilarating performance,
the service allows a comprehensive array of personalisation
covering everything from colour coding through to race car
preparation.
Developed by the Lotus Design team, the Lotus Exclusive scheme
has been conceived to inspire customers to further personalise
the character of their Lotus cars. With the ability to tailor
vehicles to their personal taste, it provides an alluring
alternative to an off-the-peg sports car.
Jean-Marc Gales, CEO of Group Lotus plc said, “In the past we
have created a number of cars personalised to the specific
requests of individual customers. These stunning cars were
produced by a team of skilled craftsmen and women, using their
expertise to create something exceptional and unique for the
customer. Now all our customers will be offered this service, to
create their own personalised car through Lotus Exclusive.”
Existing Lotus owners, as well as new car customers, can take
advantage of Lotus Exclusive during the ordering process at
their local Lotus dealership. Examples of what can be ordered
will be on hand, providing inspiration and highlighting the
areas of the car that can be personalised. Each customer’s
requirements from minor details, for a subtle personal touch, to
extensive customisation are then reviewed by the Lotus dealer
and developed in conjunction with the Lotus Exclusive team at
Lotus headquarters.
Key areas where Lotus Exclusive can provide customisation and
personalisation:
Lotus Exclusive – Body Colours
As the starting point for personalisation, the colour of any
Lotus is an important decision. Lotus Exclusive offers a range
of heritage and race themed body colours to provide a modern
finish to all its cars. These colours include Essex Blue, used
first on the Essex Commemorative Lotus Esprit Turbo of 1980 and
corresponding Lotus F1 cars in 1980 and 1981 and Motorsport
Black, which debuted on the limited edition Lotus Sport Exige
240R, a car which introduced supercharging to Lotus road cars in
2005.
In addition to the headline colours, Lotus Exclusive provides
customers with a colour matching service to personalise a body
colour in matt, gloss, metallic or pearlescent, providing a vast
palette of possible body colours.
Lotus Exclusive - Body decals
Highlighting key components, such as door mirrors, sills, wings
or spoilers, body work decals can be chosen in white, yellow,
red or black colours. Race Stripes, again in the four key gloss
colours are available in three styles (twin, single or
asymmetric) and add a competition feel to any Lotus sports car.
The roof panel and mirror caps can be given larger graphics with
national flags, including the Union Jack, giving an iconic look
to the car.
Lotus Exclusive – Interior Trim
All Lotus cars interiors are skilfully hand sewn at the Lotus
headquarters in Hethel, Norfolk. Five suggested leather colours
and four stitch colours available on all models.
Market Availability
Lotus Exclusive is available on all Lotus cars including the new
Lotus 3-Eleven, the latest road and race car from Lotus, which
will include a full range of performance options making it truly
made to measure. Lotus Exclusive is available for all Lotus
customers in Europe through the Lotus dealer network, with
expansion into other regions later in 2016.
Brochures - find the new brochures
, available for free download.
Images: Copyright Group Lotus |
