27 March 2008

Lotus has it all wrapped up

'Union Jack' Lotus Exige S hits the British Roads.

It’s not unusual for a Lotus Exige ‘S’ to turn heads, but one particular car is rousing more curiosity than most. Covered in a patriotic red, white and blue Union Jack design, one Exige ‘S’ is the recent star of the Discovery Channel’s popular series ‘How Do They Do It?’.

With its voluptuous curves and cut-away details, the Exige is one of the most distinctive and unique cars on the road, so it was a perfect choice for the ‘How Do They Do It?’ team who were looking for a challenging case study for their vehicle wrapping feature. ‘Totally Dynamic’ who specialise in the application of vinyl wraps were assigned the project and took 10 hours to transform the iconic Exige for the documentary which follows the project from brief to the finished car making its track debut.

The scheme was developed by Lotus Design to move away from the traditional static Union Jack to that of a flying flag to show the essence of movement and speed. The finished car is a real attention seeker and has amazing track presence.  Lotus has a fantastic history of producing one-off and collectors-edition cars and Union Jack Exige sits amongst Lotus most exceptional and extraordinary looking vehicles. Mike Kimberley, CEO of Group Lotus commented, “At Lotus we pride ourselves in spearheading the development of technology in the vehicle market and working on this project was a truly unique opportunity. Lotus Design captured a very special element of our heritage with the brief, ‘great British racing’. The Union Jack theme and the flying flag concept perfectly embody the Lotus spirit”.

‘Totally Dynamic’ supplied the expertise for the intricate process in which a team of 4 installation technicians expertly applied a vinyl wrap to the Exige ‘S’, transforming the car in just 10 hours. The process was exciting but extremely complex, as ‘Totally Dynamic’ MD Adrian Rope explained, “Our whole team was excited by the challenge that the Lotus Exige’s stunning contours presented us. It was a pleasure working on such a thoroughbred car and our experience with high performance vehicles was crucial to creating the professional finish it deserved.

“It was a real privilege to have been chosen out of all the vehicle wrapping companies in the UK by the Discovery Channel and Lotus and their faith in us demonstrates why Totally Dynamic is the cutting edge choice for vehicle transformation.” For a limited time the Union Jack Lotus Exige ‘S’ will be joining the Lotus Roadshow which consists of the latest Lotus models and is visiting the UK network of Lotus dealers.