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February 2008

Lotus launch new website


Lotus launch a new website this month marking the latest development in an ongoing program of exciting changes for the expanding brand.

Committed to driving forward with technology for both Lotus Cars and Engineering clients, Lotus follow this vein with a new and improved website which is cool, modern and easy-to-navigate. Equipped to provide details of new products and services visitors can observe today's Lotus; a global, technology focused, environmentally aware company that is passionate about delivering the finest sports cars and high technology.

Michael Kimberley, Group Lotus CEO speaks about his future plans for the international marque, "In 2008 Lotus will be celebrating 60 years of the Lotus brand - a fantastic celebration of Britain's finest prestige sportscar brand and an apt juncture to communicate how our company will evolve going forward. We are committed to developing and implementing technological solutions to all facets of our business and using online media to engage our customers and communities is something we embrace. We believe that with the introduction of our latest website we present visitors with the doorway to our excellent products and services."

With sophisticated looks and an informative and exciting format, the Lotus website is designed with evolution in mind, ready to adapt and develop with the changes planned by Mr Kimberley. 2008 will see the start of production of a new sportscar, code-named project Eagle and the new high-end supercar, a replacement for the legendary Lotus Esprit will be launched in 2009.