Lotus launch a new website this month
marking the latest development in an ongoing
program of exciting changes for the
expanding brand.
Committed to driving forward with technology
for both Lotus Cars and Engineering clients,
Lotus follow this vein with a new and
improved website which is cool, modern and
easy-to-navigate. Equipped to provide
details of new products and services
visitors can observe today's Lotus; a global,
technology focused, environmentally aware
company that is passionate about delivering
the finest sports cars and high technology.
Michael Kimberley, Group Lotus CEO speaks
about his future plans for the international
marque, "In 2008 Lotus will be celebrating
60 years of the Lotus brand - a fantastic
celebration of Britain's finest prestige
sportscar brand and an apt juncture to
communicate how our company will evolve
going forward. We are committed to
developing and implementing technological
solutions to all facets of our business and
using online media to engage our customers
and communities is something we embrace. We
believe that with the introduction of our
latest website we present visitors with the
doorway to our excellent products and
services."
With sophisticated looks and an informative
and exciting format, the Lotus website is
designed with evolution in mind, ready to
adapt and develop with the changes planned
by Mr Kimberley. 2008 will see the start of
production of a new sportscar, code-named
project Eagle and the new high-end supercar,
a replacement for the legendary Lotus Esprit
will be launched in 2009.
