15 April 2011

Lotus Renault GP signs collaboration with Ordos City

Ordos is one of the most prosperous cities in China, with a strong economy built around natural resources, mining, petrochemicals and cashmere.

As part of the collaboration, LRGP plans to organise a roadshow in the province. The team will also help promote local road safety campaigns in the area, and the team’s reserve driver, Ho-Pin Tung, will act as an ambassador for motorsport.

LRGP Team Principal and Managing Director, Eric Boullier: “We are delighted to be partnering with Ordos in what we hope will be a very successful project. Raising awareness of road safety in China is an extremely worthwhile cause and as a Formula 1 team we should do all we can to draw attention to this. Also, by bringing our F1 cars to Ordos, we can expose the sport to this important market further.”

Ordos Vice Mayor, Bao Conming: “This collaboration with LRGP is exciting news and offers great potential to increase awareness of our city. Formula 1 is one of the biggest global sports and offers us a great channel through which to maximise our visibility. It will be very special to see Formula 1 cars driving in Ordos and we look forward to welcoming Lotus Renault GP very soon.”