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9 December 2013 This Christmas have “NONE for the road”! |
Lotus and Police across East Anglia join
together this Christmas to present a united
front against drink driving. It’s a sad fact that over the Christmas period more lives are lost on British roads due to drunk drivers than at any other time of the year. This serious issue deserves a strong approach, and to that end, Lotus is working with the region’s police by providing a fully liveried Lotus Evora S to help officers engage with drivers and spread the word about the ‘Fatal Four’ driving behaviours*, which includes drink driving. The principal purpose of the Battenberg clad Evora is to enhance the work of the Lotus driving simulator already in use across the region to engage and educate drivers and road users of all ages.
During December officers from Norfolk,
Suffolk, Essex, Bedfordshire, Hertfordshire and
Cambridgeshire constabularies are taking part in
national and European-wide campaigns The
activity of stopping and breathalysing drivers
at all times of day will be increased in an
effort to reinforce the message that firm action
will be taken on drink drivers and promote safer
road use. |