4 November 2010

Lotus launches "Ice Attack" to put Evora drivers to the test

It's not enough to simply provide people with the gorgeous multi-award winning Evora, Lotus wants people to be able to drive the car come hell or high water (perhaps not too high water!). So after a great deal of careful thought and consideration, Lotus has united with four-time world rally driving champion Juha Kankkunen to develop the ultimate winter driving programme – Ice Attack - and it's not for the faint hearted!

Based on the winter ice tracks of Northern Finland just 60km south of the Arctic circle, in what has often been described as one of the world's most beautiful settings, the Lotus Ice Attack programme has been designed to offer the thrills and spills of powering around in the ice and snow.

During the trip drivers will learn first hand how to navigate safely in low grip conditions, how to brake and change direction effectively, as well as experiencing the limitations of driving in the most extreme conditions. Drivers will also explore the handling characteristics of the Evora.

A series of white-knuckle exercises have been designed to take the driver and the car to the limit on a safe and controlled track. Each session, with a professional instructor, can be tailored to meet individual needs throughout the day.

Commenting on Lotus Ice Attack Juha Kankkunen said: "I'm delighted that Lotus chose my driving academy to partner with for this extreme weather driving event. I think that the Evora is the perfect car to put to the test in the special winter conditions created in Kuusamo and I'm very much looking forward to welcoming people to this incredible arctic experience."