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In a move that is certain to excite Lotus
fans and followers of Formula One™ around the
world, Lotus Racing has announced this morning
that its cars will be running in a black and
gold colour scheme from the 2011 Championship
onwards. This move echoes the evolution of Lotus
Formula One™ cars of the past by moving from the
iconic green and yellow paint scheme of the
first season to the much loved black and gold.
Lotus Racing has already won an army of fans
worldwide whose support for the Anglo-Malaysian
squad has been fuelled by the team’s open,
honest approach to racing, and its efforts on
track which has seen the team edge ever closer
to securing the ‘best of the new teams’ title in
its debut season.
To bring the fans even closer to the team in its
second season Head of Marketing Silvi
Schaumloeffel today explained how the 2011
livery will be designed: “We have worked all
year to make sure our fans are given
unprecedented access to our team. We are all
very excited about the move to a black and gold
paint scheme for next season, and we want our
fans to help us design the livery that will be
racing around the world next year. We will
shortly be announcing exactly how the fans can
take part in our design process, so keep an eye
on our website www.lotusracing.my for more
details. The person who designs the livery we
finally choose will be joining us at our first
test next year to see the car out on track for
the very first time, so for Lotus and F1™
fans it is the chance of a lifetime to help us
take the next step forward in our amazing story
in 2011.”
Riad Asmat, Lotus Racing Chief Executive, added
his thoughts on the next step in the Lotus
Racing story: “When we first unveiled our 2010
car there was unanimous praise for our decision
to bring the historic green and yellow livery
back to the modern F1™ grid. I know the return
to the track of the legendary black and gold
will be met with even more universal support as
it strikes such an emotional chord with fans
around the world. Giving those fans the chance
to help us bring it back to the contemporary
grid is true to our core belief of putting our
supporters right at the heart of Lotus Racing –
we can’t wait to show the world what we come up
with!”
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