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Group Lotus has selected Mansory to be Lotus
Cars’ Official Customisation Studio.
The German specialist in craftsmanship on luxury
vehicles has already worked with Lotus on a
range of special editions, and will offer Lotus
enthusiasts the ultimate tailoring service. At
the Paris Motor Show in September this year,
Lotus will unveil an exciting new model variant
in collaboration with Mansory.
Assigned to special projects, Mansory will
contribute bodywork, trim and special finishes
for Lotus’ acclaimed model range; the Elise,
Exige and Evora. As the Official Customisation
Studio, Mansory is working closely with Lotus’
engineers and designers to produce modifications
that scream individuality and quality.
Since the exciting reaction to the Evora Concept
Bespoke at the 2011 Geneva expo, Lotus and
Mansory have collaborated on several projects
together, principally the road-going Evora GTE –
the most powerful Lotus yet - which prompted a
deluge of international orders.
‘Specials’ followed: The chrome-red Evora GTE by
Swizz Beatz and, most recently, the raw
carbon-fibre Lotus F1 Team Evora GTE, have
claimed poster space on teenagers’ bedroom walls
and sparked frenzy among supercar collectors
desperate to get their hands on these extremely
limited-edition models.
Eponymous founder Kourosh Mansory has always
been passionate about British luxury and sports
cars. He spent many years in England in order to
absorb vehicular values such as tradition,
craftsmanship, and state-of-the-art engineering.
Kourosh Mansory, Owner, Mansory Design and
Holding GmbH: “At Mansory, we have always been
passionate about British cars, and the
cooperation with Lotus is the perfect
partnership as it meets our quality standard of
production on the highest technical level
combined with masterly craftsmanship and the
most precious materials. As the Official Lotus
Customisation Studio, we amplify the existing
options with harmonically designed aerodynamics
and ultra-light aluminium rims. High-quality
accessories and stylish interior fittings
complete the Mansory assortment.”
Wolf Zimmerman, Chief Technical Officer, Group
Lotus: “Mansory are leaders in their field, and
having worked closely with them on the Evora GTE
and the special editions we’ve unveiled recently,
we now wish to take the partnership to an
official level. Together, I am confident we will
continue to produce outstanding sports cars,
with the bespoke qualities that many of our
discerning customers look for.”
Maurizio Parlato, Commercial Director, Group
Lotus: “There’s a strong market for official
customisation, and Mansory is the perfect
partner in ensuring the quality and style we
strive to maintain at Lotus. For customers who
are seeking Lotus’ principals of speed,
innovation and fun, but with added exclusivity,
our Official Customisation Studio is the answer.
The Lotus Evora GTE is a great illustration of
what is to come. The car has already prompted
around 250 orders and leads between China and
Europe and we expect it to have a very
successful future as the top of the range
Evora.”
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