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Fresh from the Malaysian Grand
Prix, Kimi Räikkönen joined Group Lotus CEO Dany
Bahar in Beirut last night to celebrate the
return of Lotus to Lebanon.
The legendary marque is opening a new
dealership in Beirut in partnership with leading
Lebanese automotive dealer RYMCO and luxury real
estate and management company Zardman. Lotus’
acclaimed Evora, Elise and Exige are set to
quicken the heartbeat of one of the most
exciting cities in the Middle East.
Lotus Cars Lebanon welcomed the 2007 Formula One
World Champion to Beirut in style, throwing an
exclusive party at the MAD nightclub and
toasting the future of Lotus in the region. The
‘Lotus is Back’ event was also attended by a few
lucky F1 fans, who got to press up against
Lotus’ speediest models.
Kimi Räikkönen, racing driver, Lotus F1 Team:
“It was a great first visit to Beirut and a lot
of fun to join the Lotus Car Lebanon team and
launch the marque here. Lotus is a really
special car company with big ambitions and part
of that is returning to Formula One, another is
spreading the word around the world.”
Dany Bahar, CEO, Group Lotus: “The Middle East
is a market of huge potential to Lotus and
Beirut is a very strong location for us. There
were a lot of competitive bids to host Lotus
here, and I am very happy that we’ve agreed to
partner with Zardman and RYMCO who I’m confident
will represent our brand perfectly and give
customers a fantastic experience here in Lebanon.
This is an important step in Lotus’
international sales plans.”
Fayez Rasamny, Chairman, Lotus Cars Lebanon:
“This is a very exciting night for sports car
aficionados in Lebanon, and indeed for racing
fans. Thank you to Kimi Räikkönen for his
special visit, and thank you to Group Lotus for
returning to the region and bringing their
wonderful cars. We really wanted to be the ones
to bring this legendary automotive brand to
Lebanon. The Lebanese are massively into premium
sports cars and Lotus’ racing heritage. I’m
confident Lotus Cars Lebanon is going to be a
huge success.” |
