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In the run-up to the British Grand Prix
weekend Lotus celebrates the racing gene in
presentation of its new toys and collectables
with UK licensing partners Corgi, Scalextric and
Trunki.
Lotus Originals Store, Regent Street, London 25
June 2013: Group Lotus plc proudly announces the
expansion of the firm’s current licensed toy
range. As the exclusive master licensee for the
Lotus F1® Team brand, Group Lotus has developed
new products in conjunction with UK toy
companies Hornby Hobbies Ltd and Trunki Ltd who
will develop the current Lotus F1 Team toy and
collectable portfolio. The resulting products
will be showcased firstly in a media debut event
with Lotus F1 Team drivers at the Lotus Regent
Street store on 26th June 2013 before being
showcased to the general public.
Trunki Ltd will introduce the ever popular
children’s ride-on-suitcase in the iconic, yet
current black and gold Lotus classic race colour
scheme with a carbon-inspired saddle. It comes
complete with teddy-bear seatbelts and steering
horns as well as the usual Trunki® features. The
model will be available to purchase through
authorised retail outlets including the Lotus
Originals store with the suitcase retailing at
£49.99.
Scalextric® will present its new Lotus F1 Team
Scalextric slot cars and Corgi® die-cast models.
The 1:32 slot cars include the Lotus Evora GT4
in red, black and green racing liveries which
will retail from £37.49. Scalextric will also
present the new Grid Force Set, comprising of
the circuit plus 2 slot cars. This set will
retail at £129.99. Corgi 1:43 die-cast
collectables include the 2012 F1 cars of Lotus
team drivers Kimi Räikkönen and Romain Grosjean
which will retail from £29.99.
Invitees will meet drivers, Romain Grosjean and
Davide Valsecchi and the pair will challenge the
bravest guests and ‘race’ new Trunki and
Scalextric products in celebration of the
competitive spirit, tipping a nod to Lotus’
racing provenance.
Aslam Farikullah, Chief Operating Officer, Group
Lotus Plc: ‘Although Lotus’ core business is
sports car manufacture borne of a racing
pedigree, we recognize reaching our fan base is
paramount. Lorenza Lavezzi as Head of Licensing
for Group Lotus, continues to strengthen and
grow this significant aspect of our business. I
am looking forward to seeing our new products in
action, with our F1 Team Drivers, Romain and
Davide, in collaboration with Corgi, Scalextric
and Trunki Ltd’.
Rob Law, Managing Director, Trunki Ltd: “Adding
the prestigious Lotus name to the Trunki® range
is fantastic for us, with a legendary marque
such as Lotus that is all about the passion for
racing and ultimately for having fun, we believe
that the new Trunki® suitcase for children will
be a real hit with our customer base.”
Nat Southworth, Sales and Brand Director, Hornby
Hobbies Ltd: ‘We are extremely pleased we are
creating new Scalextric® slot cars and Corgi®
collectibles for our product lines with Lotus.
Lotus is a unique heritage brand with a racing
pedigree that gets everyone excited. It is a
great privilege to work with them and we look
forward to expanding our range in the future.”
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