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24 January 2011
Who Says You Can’t Buy Style?
Lotus launches luxury lifestyle concept – Lotus
February 2011 will mark the launch of new luxury lifestyle brand, Lotus Originals. Inspired by the Lotus DNA of innovation and design excellence, the debut collection is a range of performance outerwear, refined, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus. Lotus Originals will be exclusively available from the Lotus website (www.lotusoriginals.com) from February.
The launch of the new range is a natural step in the repositioning of Lotus as a lifestyle brand. As the saying goes, the devil is in the detail and the Lotus Originals range is no exception to this. Lotus have carefully hand picked the very best suppliers and materials to work with ensuring that the range reflects the future of Lotus. Those who appreciate the finer things in life can indulge themselves with 100% cashmere sweaters and hand-treated leather in the form of a stunning leather jacket, inspired by the 1970s drivers’ suits.
Wiebke Bauer, Director of Licensing and
Merchandising for Lotus said: “Our goal with the
Lotus Originals concept was to create a range of
apparel and accessories that really capture the
true spirit of our iconic British brand. Lotus
Originals isn’t just for traditional car
enthusiasts, on some of the pieces the branding
is very subtle allowing the style and quality to
shine so we hope that it will appeal to a much
broader audience. We have developed a collection
that is luxurious in a classic, understated way
so it is easy to wear every day yet still make
you feel part of our very special brand.”