Lotus Cars is delighted to present its latest
showroom in the Middle East. ‘Lotus Dubai’
opened its doors today at its prestigious
waterside premises in ‘Dubai Festival City’.
Lotus Cars Middle East (the distributor for
Lotus cars in the Middle East) is partnering
with Trading Enterprises (part of the Al-Futtaim
Group) to open the new showroom in Dubai called
Lotus Dubai.
Official Opening of Lotus Dubai -
left Mr Len Hunt President – Automotive,
Al-Futtaim Group and right Mr Aslam Farikullah
Chief Operating Officer, Group Lotus plc
It is the latest showroom in the Lotus Cars
Middle East portfolio, the first Lotus showroom
in Dubai, and commences an exciting and
ambitious plan to strengthen the Lotus brand
across the region by developing its operation in
both existing and new markets over the next 24
months.
Lotus Dubai was officially opened today by Mr
Aslam Farikullah, Chief Operating Officer for
Group Lotus plc, and Mr Len Hunt President –
Automotive, Al-Futtaim Group at a ceremony
including key media and senior management from
the respective businesses.
Showcasing the stunning Lotus Evora and its
supercharged sibling the Evora S, The 425m2
showroom is a state-of-the-art customer focused
facility decorated in Lotus’ signature
monochrome scheme with bright yellow accents. It
is completed with a Lotus Originals boutique and
vehicle specification area.
Demand for Lotus sports cars in Dubai and
throughout the UAE is such that the team at
Lotus Dubai anticipate a strong start to trading
with the award winning Lotus Evora and Lotus
Evora S being joined by the Lotus Exige S in
2014.
The Lotus Dubai service centre facility, located
close to the Lotus showroom will cater for all
aftersales needs, with customers provided with a
convenient drop-off / pick-up service directly
from the showroom in Dubai Festival City.
Aslam Farikullah said, “The UAE is an important
and strategic market with great potential for
Lotus. With Lotus Cars Middle East and Trading
Enterprises, we will introduce customers in
Dubai and the UAE to the world of Lotus, one of
high performance, award winning cars with
world-class ride and handling, and to our brand
which is synonymous with motorsport and Formula
1® - both historically and today.”
Len Hunt, also commented, "Al-Futtaim has built
strength and credibility in delivering great
customer experience through its well established
automotive operations in the UAE. We are
confident, excited and proud to exclusively
introduce the globally recognised brand of Lotus
to this market. Representing Lotus and its
products which are also centred on style,
passion and performance, offers another
dimension to the range of vehicles currently
presented in the Al-Futtaim portfolio. We are
looking forward to a long and successful
partnership.”
Jonathan Stretton, Lotus Cars Middle East FZ-LLC
General Manager also said, “Partnering with
Al-Futtaim is a very positive and important step
forward for Lotus Cars Middle East and
demonstrates our commitment to building the
Lotus brand and product presence in the region.
We know that new customers will appreciate
Lotus’ core values of innovation, exceptional
ride & handling, performance through lightweight
and, above all, being great fun to drive.” |
