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11 May 2011

Lotus will rock you!

Lotus will rock you!

Group Lotus announced a partnership with 'Anthems', a collection of concerts starring legendary Queen star Brian May and West End and Broadway singing sensation, Kerry Ellis (We Will Rock You, Wicked, Chess in Concert and Oliver!).

Under the creative direction of Brian May, this series of unique productions provides the perfect opportunity to experience Anthems, the stunning hit debut album from Kerry Ellis produced by Brian May. In addition to performing Anthems, the concerts feature an opening set from American ‘soul rock’ sensation Vintage Trouble and will also include May's special rock-orchestral settings of songs and new material.

Group Lotus decided to partner the concerts after working closely with Brian last year when he played an integral role in the unveiling of Lotus' future model line-up as he joined supermodel Naomi Campbell to unveil the new Lotus Esprit.

Commenting on the relationship, Group Lotus Director of Corporate Operations Gino Rosato, said: "I've had the pleasure of working with Brian May many times over the years and when he told us about the concept for the Anthems concerts, we were happy to show our support for what we think will be a collection of really special music events. At Lotus we believe passionately in brand experience rather than traditional advertising, this activity by association is an extension of this policy."

Brian May said: "I have a lot of affection for Group Lotus and I'm really happy that we can work together on Anthems. I'm happy to support what the team at Lotus is doing to return the iconic British sportscar marque to the forefront of people’s minds. Now seems like the perfect time to be working together."

Speaking about the concerts he added: "Kerry Ellis is acknowledged as a phenomenon, equally at home in Musical Theatre and Rock. I was convinced from the moment she brought the character of Meat to life in 'We Will Rock You', nine years ago, that she was destined to be a worldwide star. The challenge was to develop songs and arrangements to allow that amazing voice to reach its true potential. I feel we have now achieved this together on 'Anthems: The Concert'. It's a kind of Anthemic-Orchestral-Rock-Musical-Theatre Fusion! But the key is the passion in that unique voice."

After kicking off at the Royal Albert Hall followed by an appearance at the Liverpool Philharmonic Hall the remaining Anthems tour schedule is as follows:

Thursday May 12, Glasgow Royal Concert Hall, 0141 353 8000
Saturday May 14, Cardiff St David's Hall, 02920 878 444
Monday May 16, Manchester Bridgewater Hall, 0161 907 9000
Wednesday May 18, Milton Keynes Theatre, 0844 871 7652
Thursday May 19, Southend Cliffs Pavilion, 01702 351 135
Saturday May 21, Bath Forum, 01225 463 362

ADDITIONAL DATES
Saturday 1 June, Hampton Court, 0844 873 7344
Saturday 16 July, RAF Cranwell, 0844 888 9991