22 July 2013

Lotus Expands its Sports Car Offering in a Buoyant German Market with the opening of Lotus München

Lotus Cars Limited is pleased to announce the expansion of its auto retail operation in Germany, with the addition of a new dealership in Anzing, near Munich.

Exklusive Kollektion, the prestigious German auto retailer has moved its flagship Lotus store to Anzing, whilst its current Dresden location will now be dedicated to pre-owned sports cars. The move has been prompted as a result of both Lotus’ and Exklusive Kollektion’s growing customer base in the south of the country. To celebrate the new opening, Lotus München organised an Open Day event on Saturday 20 July 2013. Cars displayed at the event were the Lotus Exige S, Lotus Evora S Sports Racer, Lotus Elise S, Lotus Elise Club Racer, the special one-off “Top Gear Lotus Lada”, along with a number of classic and pre-owned Lotus cars and a selection of Lotus Originals products.

Lotus München shares the existing showroom of Sportwagen Teiber, an established and respected retailer of sports and classic cars to discerning Munich clients. Close to the A94 autobahn, around 15 km east of Munich, this recently built facility, complete with Lotus corporate identity, displays the full range of Lotus sports cars. The new facility is close to some great test drive routes so potential customers can experience some of the greatest handling sportscars in the idea environment. Exklusive Kollektion was established as a Lotus dealer in 2008 and is consistently one of the best-performing Lotus dealers in Germany. Its move into the Munich and the south-German market promises to delight existing Lotus customers and welcome lots of new clients to the Lotus brand.

Stephan Carstens, Dealer Principal for Lotus München Kollektion commented “We are looking forward to the opening of the new Lotus München dealership. It allows us closer proximity to our customer base, the chance to attract new clients and enables us to respond better to the ever growing interest in Lotus as a sports car marque of choice. Munich is one of the largest car markets in Europe and we’re delighted to be representing this vibrant brand in this automotive heartland. Ultimately this means more choice for the sports car enthusiast, an expansion of Lotus in the German market and a new base for the Lotus range in Munich.”