4 visitors on this page

books brochures clubs classifieds chapman dealers home
disclaimer downloads events genealogy links manuals menu
modelcars news newsletter press press F1 proActive sitemap
racing specialists video more shop search contact

9  November 2006

Quadis to Retail Lotus Cars in Spain

 

Lotus Cars Ltd, the sportscar division of Group Lotus plc, is pleased to announce the appointment of Quadis, for the retail of Lotus cars in Spain.Quadis will open its first dealership in Sant Quirze del Vallès in Barcelona. The new showroom and service facility, to be called “Lotus Barcelona” will be opened on 09 November 2006. The full range of Lotus cars will be available from launch: the phenomenal Lotus Elise, the award winning race-bred Lotus Exige and brand new Lotus Europa.

Mike Kimberley, CEO of Group Lotus plc comments “I would like to welcome Lotus Barcelona to the Lotus family and brand and we are pleased to have teamed up with such an enthusiastic and professional organisation. We already sell into 17 countries in Europe and I believe that the Spanish market will grow in importance for us over the next few years as we are expand our model line-up to include 3 all new cars in the next 3 years. This can only mean good news for
Lotus fans and driving enthusiasts!”

Mr. Xavier Gaspar, M.D. of Lotus Barcelona said: “We are delighted to have secured the franchise for Lotus in Barcelona. Our corporate brand strengths are built around customer service and the ability to sell high profile brands into the discerning Spanish market. We sell nearly 50,000 cars a year so the Lotus brand will add an exclusive niche to our portfolio and will have access to our infrastructure and networks. The new facilities will all be in line with the corporate image and training standards set out by Lotus Cars. We are keen to launch Lotus by highlighting the brand’s philosophies in building lightweight, agile and innovative performance
cars and its British engineering and manufacturing heritage.”

The Lotus range will be priced in Spain as follows:
Elise S 38.063
Elise R 46.234
Exige 49.545
Exige S 56.508
Europa S 53.120
All prices include tax but exclude transport, registration and delivery charges.

Lotus Barcelona is at
QUADIS AUTOCENTRE VALLES
C/R. CARRASCO I FORMIGUERA NO. 22
08192 S.QUIRZE DEL VALLES (BARCELONA)
Tel: 00 34 93 720 61 70
Web: www.lotusbarcelona.es.
Email: ventas@lotusbarcelona.es

Notes:
About Quadis
Quadis is the biggest distributor of cars in Spain and currently has more than 100 showrooms and 70 workshops dealing with servicing for all motorcars and commercial vehicles. Its wide range of brands, which covers all segments, includes ALFA ROMEO, FIAT, LANCIA, ASTON MARTIN, AUDI, BENTLEY, CHRYSLER, JEEP, DODGE, FERRARI, MASERATI, GALLOPER, JAGUAR, KIA, LAND ROVER, MITSUBISHI, MERCEDES-BENZ, NISSAN, PEUGEOT, SEAT, SKODA, SMART, VOLKSWAGEN and now LOTUS.

It is this wide range, combined with the quality of its sales and after sales services, as well as the professionalism of its team and the commitment to its clients that has made Quadis one of the leaders of mobility services in Europe. In 2005 Quadis sold 41.200 cars and had a turnover of 1,005 million Euros but it is the more than 500.000 satisfied customers that demonstrate its high quality standards both in the buying process as in servicing the vehicles. To be able to cover all of the services related to vehicles,

Quadis also has three vehicle centres with more than 1.000 cars in stock, specialising in the sales of semi-new and used cars of all brands and models on the market:
FORMULA Q BARCELONA
FORMULA Q MARESME
FORMULA Q VALLES
Shortly, a new, similar centre will be opened in Castellòn.

Quadis has also created a new concept to offer all services concerning vehicles to its clients. This concept is the QUADIS AUTOCENTRE where various dealers share premises to give the customer a greater choice. At present, Quadis has three such centres in Barcelona, Maresme and Vallés and it is in the latter that the new
official dealership LOTUS BARCELONA will be based. Two more QUADIS AUTOCENTRES will be opened in St.Boi and Cornellà in the near future.

History of Quadis
To come this far, Quadis has come a long way. It started in 1940 when Juan Soler Güell opened GARAJE CENTRAL, a workshop of 6 persons dedicated to sales and servicing of tractors and lorries as well as the production of “Gasogen”, a product that permitted the few cars on the road to run without petrol, which was in short supply.
In the 1950s, the company moved to Barcelona, where they became one of the first distributors of the new Seat 600 that in 1957 was offered for 70.000 pesetas.
The beginning wasn’t easy, but the vision of the business founder proved to be right and the vehicle park grew from 9.812 vehicles in 1940 to 482.000 in 1972 and from there to 6.5 million at the end of the seventies. It was at that moment that Juan Manuel Soler Pujol, son of the founder, joined the company management. The new generation took over and pushed the company towards more rapid growth through the incorporation of new makes and dealerships to the current level.
It is all this experience and infrastructure combined with the quality of our staff that Quadis has to offer to this project that starts today: Re-establishing the distribution in Spain of the LOTUS brand, a brand that is also full of history and big projects for the future.

Historical Background to Lotus
The first Lotus car was built in 1948 by Colin Chapman (1928-1982) who was an innovative engineer and passionate racer. In 1952, the Lotus Engineering Company was created to manufacture simple sports and racing cars at a North London facility. Success came swiftly and within 15 years the company moved to its current headquarters in Hethel, England. Between 1958 and 1994 Lotus campaigned one of the most successful motor racing teams in Formula 1 history, winning 79 Formula 1 Grands Prix, seven Formula One Constructor’s Championships and six Formula 1 Driver’s Championships. Lotus has also had class wins at Le Mans, has won the World Rally Championships, received a gold medal at the Olympics Games (with the Lotus Bike) and won the prestigious Indy 500 in the USA.

Lotus in Spain
Lotus has a spectacular racing history in Spain, having won the Spanish Grand Prix 6 times:
Year Circuit Driver Car
1968 Jarama Graham Hill Lotus Type 49
1972 Jarama Emerson Fittipaldi Lotus Type 72D
1973 Barcelona Emerson Fittipaldi Lotus Type 72E
1977 Jarama Mario Andretti Lotus Type 78
1978 Jarama Mario Andretti Lotus Type 79
1986 Jerez Ayrton Senna Lotus Type 98T