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Lotus announced the official opening of the
new Lotus Flagship Showroom in Singapore,
strategically located right in the heart of the
city. In conjunction with the opening, Lotus
also unveiled the Exige S, Elise and Evora to
the Singaporean public.
The 4,400 sq ft Showroom was officiated by the
Chairman of Group Lotus , YBhg Tan Sri Dato’ Sri
Haji Mohd Khamil Jamil, who was accompanied by
the Chairman of Richburg Motors Singapore, Mr
Eric Wong. Also present at the event were His
Excellency Mr Antony Phillipson, the British
High Commissioner to Singapore and YBhg Dato'
Lukman Ibrahim, the Deputy Chief Executive
Officer of Proton.
(photo copyright Group
Lotus) Lotus Singapore will operate in
partnership with Richburg Motors, who also
represent Lotus in Hong Kong, allowing
opportunity for a synergy between the two
markets.
According to Tan Sri Haji Mohd Khamil, the
launch of the Flagship Showroom in Singapore
affirms the DRB-HICOM Group's commitment to
revive and strengthen the Lotus brand, not just
globally, but in particular in the ASEAN region.
"I am confident that our partnership with
Richburg Motors - who is already a
well-established player in the Hong Kong market,
will ensure the growth of Lotus here in
Singapore," he said.
“Singapore is a highly challenging and
fascinating market place with all kinds of
luxury and sports cars, hence we must be
competitive. The Lotus range, now completed by
the Exige S and its Roadster variant, is perfect
for sportscar enthusiasts and it is our hope
that the people of Singapore will agree. What’s
more, our links into Hong Kong and Singapore now
mean we can work together to further strengthen
the Lotus brand and expand our operation in the
region.”
Singapore is a key market for Lotus as it is
widely recognised as the hub of the ASEAN region.
Since 1998, the iconic Lotus brand had been
carefully managed by long-term partners
EuroSports who had provided customers in
Singapore with the answers to all their Lotus
desires. It is with fond memories and with
sincere thanks that Lotus also announces the end
of this partnership.
Eric Wong of Richburg Motors is equally
delighted to work with Lotus to help grow the
brand in the region. “As a Lotus dealer in Hong
Kong for eight years, it is my great pleasure to
be appointed as the dealer for Lotus in
Singapore. Lotus is more than roads and tracks,
it is an icon and driving one reflects the
person you are. Lotus is an athletic, sporting
brand, it has heritage in competition, style,
innovative and advanced engineering - it is
something very special to be part of," he
explained.
“We are excited about Lotus’ growth in
Singapore, we have a strong commitment to the
brand and to the market. We pride ourselves on
service and quality and we take every
opportunity to demonstrate the unique excitement
of the world of Lotus . We have set up a new
service and pre-delivery centre to compliment
our showroom, and look forward to welcoming
customers of new and old Lotus cars whilst
showcasing our exclusive service for this
exclusive brand.”
The Flagship Showroom will be displaying the
best from Lotus : The award-winning Exige S
embodies the Lotus philosophy of performance
through lightweight and focussing on the
ultimate dynamic drive experience, whilst the
stunning Evora with IPS transmission delivers
exotic looks and Lotus’ trademark handling in a
refined package that makes it the perfect
day-to-day sports car. But for some ‘fun on the
side’ the Elise is the ideal second car,
available with either a 1.6 or supercharged 1.8
litre engine, the Elise is a weekend joy ride or
a track-day warrior; it is small, light and
quick, delivering an agile and fun drive
experience.
Lotus and Richburg Motors also plan to build on
the success of the operation in Hong Kong, using
motorsport activities and driving events to
promote the unique driving experience that the
Lotus range offers and showing new customers why
so many people around the world are proud to say
” I am Lotus!”
As a start, Lotus and Richburg Motors also
announced the launch of the Lotus Cup ASIAN Race
series by Tan Sri Haji Mohd Khamil.
Already present in the UK, Europe as well as the
USA and Japan, the Lotus Cup is a factory
supported, single marque competition for Lotus
owners who dream of exploiting the full
potential of their rides at the world's best
racing grounds. The Lotus Cup ASIAN Race Series
will begin at the Macau Grand Prix in November.
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