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7 July 2011 Team Lotus: Caterham and GE branding revealed |
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During the Silverstone Grand Prix we will see
new branding on the Team Lotus cars. Tony
Fernandes revealed that his team will have two
new logo's on the cars, i.e. GE and Caterham. GE
became a Team Lotus sponsor last month and as we
all know Caterham was bought in April. After the
purchase of Caterham we did already see the
rebranding of the Caterham Team AirAsia GP2
team. "This is a monumental occasion for Caterham Cars. We are a niche low-volume sportscar manufacturer and yet we are now a key partner for a Formula One team with an extremely bright future. The purchase of Caterham signalled an exciting new era for the company in terms of the continued development of the legendary Seven,” Caterham Cars MD Ansar Ali said. “But in terms of global visibility for the Caterham brand, you don’t get much better than Formula One. Caterham has a long and distinguished history in grassroots motorsport but this puts the firm in front of a truly global audience to sit alongside major car brands including Ferrari, McLaren and Mercedes Benz,” Ali added.
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