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The Lotus Driving Academy is initiating a franchising programme
to create a global network of Lotus Driving Academies in which
to offer its fantastic training packages to driving enthusiasts
around the world. Currently catering for over 2,000 visitors a
year out of its base at Lotus’ HQ, Hethel, the franchising
programme aims to increase this number several fold with the
introduction of new international sites throughout 2016.
Jean-Marc Gales, Chief Executive Officer of Group Lotus plc,
stated: “The Lotus Driving Academy was originally established in
1999, offering a comprehensive range of driver training and
experience packages for customers to relish the benchmark
handling and pure driving experience of Lotus cars. The driver
training packages have been developed and fine tuned over the
years to keep pace with the progression and increased
performance of Lotus cars, while staying true to Lotus
philosophies. I am pleased to announce that with this new
franchising programme many more Lotus fans and driving
enthusiasts around the world will be able to experience Lotus
cars on track and fulfil their driving ambition.”
The Lotus Driving Academy is offering an opportunity to become a
licensed partner of Lotus, buying into a successful business
model and becoming part of a global network of Lotus Driving
Academies. This new initiative will take the Lotus brand to new
market territories with Lotus Hethel at the centre of the
worldwide Lotus Driving Academy network.
Franchisees will receive a turnkey package, which includes a
complete suite of start-up assets and will become a direct
business partner of Lotus. Prospective partners will be
carefully selected by Lotus to ensure that the high level of
quality and instruction is replicated around the world. Each and
every franchise will go through a rigorous review process and
instructors, coordinators and service technicians will undergo a
comprehensive training programme to ensure Lotus’ high standards
are met in all areas.
Images: Copyright Group
Lotus |
